Brand identity · Packaging
Wild Island
Logo and packaging concepts for a free-range chicken brand with a rugged, natural point of view.
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- Project
- Wild Island
- Sector
- Free-range food
- Scope
- Logo design · Packaging concepts · Art direction
A rugged free-range identity exploring how landscape, hand-drawn typography and natural colour can distinguish a chicken range.
Project context
The concept combines an expressive hand-drawn name with landscape imagery and a strong black-and-white foundation.
Packaging explorations test how that raw identity can stay recognisable across product formats and information needs.
A wilder shelf presence
Project description and repeated typography/palette boards are consolidated into one responsive concept narrative.
Free range, with a wilder edge.
Rugged
Landscape imagery establishes a raw, natural point of view.
Distinctive
Hand-drawn lettering gives the range a recognisable voice.
Flexible
Concept variants test the identity across products and information needs.
