Packaging · Illustration
Tulloch Wines
A bright limited-edition packaging direction for Tulloch Wines’ Wine Your Way range.
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- Project
- Tulloch Wines
- Sector
- Wine
- Scope
- Packaging design · Illustration · Art direction
A celebratory limited-edition wine range built from hand lettering, vivid colour and messages designed to feel personal.
Project context
The project uses hand-lettered messages, lively colour and illustrated detail to give the limited edition a celebratory character.
Bottle, label and campaign applications are developed as one flexible packaging story.
Wine your way
Brief, concept, typography and colour boards are consolidated into live content while bottle and campaign applications remain visual.
Think happy thoughts.
Personal
Hand-lettered phrases make every bottle feel like a message.
Celebratory
Bright colour gives the limited edition an optimistic presence.
Flexible
A shared illustration language holds different messages together as one range.
