Brand identity · Digital
Digipets
A friendly digital identity for a pet-focused service, built around clarity, colour and recognisable animal cues.
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- Project
- Digipets
- Sector
- Pet services
- Scope
- Brand identity · Illustration · Digital design
A playful pet-services identity using bold colour, animated lettering and instantly recognisable animal personality.
Project context
The system balances playful subject matter with a structured identity that can work across product, communications and digital screens.
Illustration, icons and simple interface components create a coherent visual world around the service.
A playful digital pack
The descriptive concept and palette slides are rebuilt as responsive content while the logo explorations and pet portraits remain visual.
Pet care with personality.
Recognisable
Animal cues are worked directly into the letterforms and graphic system.
Playful
Bold colour and expressive photography keep the identity energetic.
Structured
A clear core wordmark supports more experimental campaign variations.
