UX/UI · Website redesign
Travel Insurance
A clearer, more inviting website experience for a New Zealand travel-insurance provider.
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- Project
- TINZ
- Sector
- Travel insurance
- Location
- New Zealand
- Scope
- UX/UI · Website redesign
A travel-insurance redesign that replaces formality with clearer journeys, destination-led imagery and a friendlier interface.
Project context
The redesign focused on making travel-cover information easier to understand and the path through the site easier to use.
Destination imagery, simpler page structures and a more consistent interface give the product a friendlier, more visual digital presence.
A clearer journey
The standalone colour board is translated into responsive content while the complete page designs remain intact.
Because life is a trip.
Inviting
Destination photography brings the emotional reason for travel forward.
Clear
Simpler structures make cover information easier to navigate.
Consistent
A focused interface system creates a friendlier path through the site.
