Better That

A warmer, clearer eCommerce experience connecting everyday purchases with measurable support for Australian social initiatives.

Project context

The work began with a website analysis, then reorganised information and navigation around a more intuitive shopping experience.

A refreshed colour palette, softer image treatment and rounded interface details bring the redesign closer to the warmth of the brand’s purpose.

Commerce with purpose

The analysis and process slides are condensed into responsive project principles, keeping the interface work itself front and centre.

When you shop, we give back.

Reorganised navigation makes a broad catalogue easier to explore.

Rounded details and softer imagery bring the experience closer to the mission.

Impact and donation information stays visible throughout the shopping journey.