Illustration · Motion assets
Silvatree Illustrations
A character-led illustration set designed for an explanatory product animation.
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- Project
- Silvatree
- Sector
- Digital product
- Scope
- Illustration · Character design · Animation assets
A friendly, inclusive illustration world designed to make Silvatree’s product story clearer through character and motion.
Project context
The illustrations were created to explain what Silvatree is and make the benefits of the product easier to understand.
A broad cast of characters and repeatable visual components gives the animation a friendly, inclusive vocabulary.
An inclusive cast
The standalone palette board is translated into responsive content while characters and animation scenes remain visual.
Complex ideas, made human.
Inclusive
A broad cast helps more people recognise themselves in the story.
Modular
Repeatable characters and environments support animation efficiently.
Friendly
Soft forms and bright colour make product explanation approachable.
