Logo design · Identity
Logofolio 2019
A collection of logo explorations and finished identity marks created across 2019.
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- Project
- Logofolio 2019
- Sector
- Multi-sector collection
- Scope
- Logo design · Visual identity · Art direction
A 2019 collection of expressive wordmarks and compact symbols, each built for a different audience, story and visual world.
Project context
The work ranges from expressive wordmarks to compact symbols, with each solution responding to a different audience and category.
Colour and application studies show how each mark begins to operate as a wider visual identity.
A year in marks
The archive is broken into a paced editorial sequence so individual ideas retain space and character.
From expressive wordmarks to compact symbols.
Varied
Every identity begins with its own category and audience.
Expressive
Lettering, illustration and geometry create distinct voices.
Expandable
Colour studies show how a logo can begin a wider visual system.
