Brand identity · Digital
Laura Parera
A focused personal brand for a fitness coach, combining confident portraiture with a compact identity system.
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- Project
- Laura Parera
- Sector
- Fitness coaching
- Scope
- Brand identity · Art direction · Digital assets
A confident personal identity combining performance photography, minimal typography and a bright coastal training energy.
Project context
The direction uses a strong editorial split between training imagery and a minimal typographic signature.
The identity extends through social and digital applications with a consistent, performance-oriented tone.
Personal performance
The biography and colour presentation are rebuilt as live content, leaving the identity applications to speak visually.
Focused, energetic and unmistakably personal.
Confident
Direct portraiture places the coach and her discipline at the centre.
Minimal
Compact typography keeps the identity controlled and recognisable.
Energetic
Pink accents and coastal imagery add movement and optimism.
