Brand identity · Art direction
Kalani
A sun-washed swimwear identity pairing expressive typography with relaxed, coastal art direction.
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- Project
- Kalani
- Sector
- Swimwear
- Scope
- Visual identity · Logo design · Art direction
A relaxed swimwear identity shaped by sun-faded colour, expressive type and the easy rhythm of Australian beach culture.
Project context
The visual system uses a distinctive custom wordmark, circular supporting marks and a warm photographic treatment to create a recognisable beach-led world.
Across campaign imagery and brand applications, the identity stays expressive without losing the easy confidence of the product category.
The visual language
A coastal identity system built from the original project palette, typography and campaign direction.
Sun-washed, expressive and always at ease.
Coast
Ocean-led imagery gives every application a clear sense of place.
Ease
Soft colour and warm texture keep the identity relaxed and tactile.
Expression
A distinctive wordmark brings personality to campaign and product moments.
