Brand identity · Fashion
Glühen
A bright, expressive fashion identity built around a soft typographic mark and a high-energy colour world.
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- Project
- Glühen
- Sector
- Apparel
- Scope
- Brand identity · Logo design · Fashion applications
A fashion identity that turns the idea of glowing into a vivid, flexible world of colour, texture and self-expression.
Project context
Glühen means to glow. The identity translates that idea through radiating colour, playful type and a flexible mark that can move between campaign, garment and packaging surfaces.
The result is a compact visual system with enough personality to lead both editorial imagery and product-focused applications.
The identity system
A flexible fashion language built around the meaning of Glühen: to glow.
Allow your light to shine.
Radiance
Saturated colour gives the identity an unmistakable visual energy.
Contrast
Soft letterforms meet grainy imagery and assertive graphic scale.
Freedom
A flexible mark shifts naturally across campaign, garment and print.
