Logo design · Illustration
Harry Houseplant
An illustrated logo identity that turns a dense collection of houseplants into a memorable typographic mark.
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- Project
- Harry Houseplant
- Sector
- Plants and lifestyle
- Scope
- Logo design · Lettering · Illustration
A hand-drawn identity weaving botanical linework and expressive lettering into one memorable houseplant emblem.
Project context
Hand-drawn lettering and botanical linework are combined into one expressive emblem.
The mark is developed to hold its character across colourways and compact brand applications.
Lettering in bloom
The about and palette boards become responsive content while moodboards, sketching and finished applications remain visual.
A house full of character.
Hand-drawn
Custom lettering gives the mark an unmistakably personal voice.
Botanical
Dense leaf illustration turns type and plant life into one emblem.
Adaptable
The mark holds its detail across colourways, patterns and compact objects.
