Brand identity · Packaging
Folks
A warm, body-positive identity for a young vegan condoms and personal-lubricants brand.
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- Project
- Folks
- Sector
- Personal care
- Scope
- Brand identity · Packaging · Art direction
A candid personal-care identity that brings body positivity and environmental consciousness into one warm, approachable system.
Project context
The palette draws from skin and blood tones, while organic background shapes suggest the interaction and movement of bodies.
Packaging, illustration and typography work together as one candid, approachable system for a more environmentally conscious product.
The brand language
The original presentation content rebuilt as a responsive expression of the identity rather than a series of text slides.
Skin, blood and bodies in motion.
Conscious
A vegan product positioned for people who carry environmental care into everyday choices.
Human
Skin and blood tones ground the palette in the reality of the body.
Connected
Organic forms suggest bodies interacting, moving and coming together.
