Concept rebrand · Packaging
Sukin
A concept rebrand bringing Sukin’s natural ingredients, sustainability and transparency into a more expressive visual system.
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- Project
- Sukin
- Sector
- Natural skincare
- Scope
- Concept identity · Packaging · Digital design
A concept rebrand that makes Sukin’s botanical ingredients, environmental values and product transparency visible at every touchpoint.
Project context
The redesign spans the logo, packaging, website and social presence while staying close to the values already associated with the Australian skincare brand.
Botanical drawings make the plant-based formulas visible, connecting product ingredients with a more modern and cohesive identity.
Naturally expressive
The explanatory logo and colour boards are rebuilt here as accessible content while the original packaging and digital work remain visual.
Plant-based care, made visible.
Botanical
Ingredient drawings connect each formula directly to its natural source.
Transparent
Clear hierarchy helps product benefits and ingredients remain easy to understand.
Cohesive
A flexible pastel system unifies packaging, website and social content.
