Brand refresh · UX/UI
Caroma
A brand refresh and website direction for an established Australian bathroom-products company.
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- Project
- Caroma
- Sector
- Bathroom products
- Scope
- Brand refresh · UX/UI · Web design
A cleaner brand and digital product-browsing experience for an established Australian bathroom-products company.
Project context
The work places product and interior photography inside a cleaner, more contemporary visual system.
Updated typography, layout and interface patterns connect the refreshed brand with a clearer digital product-browsing experience.
A clearer product system
Brand requirements, typography and colour boards are translated into live content while the UX process and finished interfaces remain visual.
A familiar brand, made clearer.
Contemporary
A quieter visual system gives product and interior photography more space.
Useful
Navigation and page hierarchy improve product comparison and discovery.
Consistent
Updated typography and interface patterns connect brand with digital browsing.
