Icon design · Product communication
Caroma Icons
A functional icon family for communicating Caroma Cleanflush product features.
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- Project
- Caroma
- Sector
- Bathroom products
- Scope
- Icon design · Visual system · Product communication
A controlled icon family translating Cleanflush product benefits into clear, consistent symbols for communication and campaign use.
Project context
The set translates product functions and benefits into simple, consistent visual symbols.
Line weight, proportion and detail are controlled across the family so each icon works alone and as part of a wider information system.
A functional visual language
Title and application-divider slides are removed; the development boards and finished campaign applications remain visual.
Product benefits, reduced to clear symbols.
Consistent
Controlled line weight and proportion unify every icon.
Distinct
Each product function has an immediately recognisable visual cue.
Scalable
The family works alone, in groups and across contrasting campaign layouts.
