Brand identity · Logo design
Dux Nutts
A distressed typographic identity for a Bondi muesli brand, built around bold lettering and a compact ingredient-led emblem.
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- Project
- Dux Nutts
- Sector
- Muesli and food
- Scope
- Brand identity · Logo design
A robust pantry identity pairing distressed lettering with colourful product variants for a Bondi muesli range.
Project context
The mark combines a bold arched wordmark with a compact graphic emblem for an immediate, handmade character.
A strong monochrome core gives the identity consistency while colour distinguishes the packaged muesli varieties.
Made for the pantry
A compact two-image project expanded through live identity principles without inventing additional presentation artwork.
Handmade character, shelf-ready clarity.
Robust
Distressed lettering gives the mark a confident handmade voice.
Simple
A monochrome core keeps the identity easy to reproduce.
Varied
Colour helps distinguish flavours while preserving one recognisable range.
